About a year after graduating college, I moved back to my hometown of Clinton, MO where I was working full time at a local bank. With help from my friend Regan, I decided starting an online boutique would be a fun hobby to do in my spare time. After lots of research, hours of searching for the right name, lots of sweat and a few tears, I launched shopcravenow.com in 2013. I filled orders out of my basement, and worked on the website after getting home from work each night. I held trunk shows (who remembers the grand opening at the Elks?!), did photo shoots and ran Crave’s social media outlets.
(left- packaging up shipments at my house.
right- at one time this was my entire inventory and I thought it was a LOT!)
(Crave's first trunk show at the Elks Lodge)
A few short months after launching the website, I realized Clinton’s demand for trendy clothes at an affordable price. I moved the boutique into a small space above a hair salon on the downtown square. I was open a few hours a week for local people to try items on and shop in person!
(ribbon cutting outside of West Side Salon)
Crave continued to grow, and when the strain of running it and having a full time job became too much, I took a huge leap of faith and quit the corporate life. I moved out of the salon and into our current location at 411 Kansas Ave. A few quick renovations and we were open for business Black Friday 2013. I expanded our hours, inventory and I even hired my first employee (hey Kendra!).
In March of 2015, Crave expanded into a gorgeous downtown building in Warrensburg, MO. My second brick and mortar store! We are open 7 days a week, sell clothing, accessories, shoes, jewelry, gifts, personalized items, custom clothing and more! I believe the small town feel, support and love is what truly sets us apart. I love seeing our loyal customers, meeting new ones (near and far), and interacting with our fans on social media.
I feel extremely lucky to have the best co-workers and customers around. I love to hear from you! Reading emails and seeing posts on Facebook and Instagram showing how you wear our clothes makes my day! THANK YOU.